Introducing BridgeWorks’ Topics
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- Workplace: Recruiting, Managing and Retaining Four GenerationsDemonstrates why it’s important to understand what shaped the generations and why they behave the way they do, introduces ClashPoints, and provides keys to attracting and engaging the generations you need the most.
- Marketing to Four Generations of Customers and ClientsDemystifies generational marketing and offers hands-on advice for companies willing to think in new ways about reaching and connecting with each generation.
- Leadership: Bringing out the Best in Every GenerationIdentifies the potential obstacles and opportunities in leading each generation and the impact everyone can make as a leader.
- Selling to the GenerationsTeaches sure-fire approaches and techniques that four generations of salespeople need to understand if they are to bridge the gaps and reach four generations of customers.
- Generation X: The New AdultsUnderscores the conditions and events that shaped this generation, then describes how Gen X has evolved into savvy and successful professionals.
- Here Come the Millennials…the Next Great BoomOffers strategies for recruiting, managing, motivating, and retaining this complex, confusing and influential new work force already bringing its own work attitudes and expectations to the workplace.
- Providing Customer Service to Four GenerationsElaborates on ways to gain a distinct competitive edge by teaching customer service reps how to leverage their understanding of the four generations into emotional connections that make every customer’s experience a positive one.
- Not-for-Profit: Engaging Four Generations of DonorsEducates nonprofit leaders and service providers alike on how understanding generational differences is crucial to organizations that must compete for well-qualified and loyal workers with limited resources.
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