Director of Keynotes & Training
A believer in the power of the human spirit, Crista (aka Lady Elbow Grease) believes with will and skill anything is possible. Each day she looks for the opportunity to make a difference in the life of another; she’s always eager to roll up her sleeves to help solve challenges. As the director of keynotes & training, she brings a knack for sniffing out the generational solutions that best fit a client’s unique needs. Whether it be research, a keynote speech, workshops, BridgeBuilder train-the-trainer, or one of our many consulting offerings, she’s able to pinpoint the most impactful approach to surpass client expectations.
With her extensive work at fortune 100 and 500 companies, Crista had a season pass, front row seat to an ecosystem of generational workforce opportunities and obstacles.
Keenly interested in what makes each individual a unique human, she has delved into the topics of psychological preferences and development, emotional intelligence, demographics, and the sociology of generational theory. With her extensive work at fortune 100 and 500 companies, Crista had a season pass, front row seat to an ecosystem of generational workforce opportunities and obstacles. Now, she’s happily found her home at BridgeWorks—the perfect place to pair her interests and expertise to assist her fellow Gen Junkies and connect with clients.
Crista is powered by her background in education and learning development and her degrees in advertising, marketing, and management. Thus, she is uniquely armed to develop and implement organizational solutions for recruiting, retaining, and engaging multiple generations in the workplace.
On a personal quest, she is determined to develop her downhill skiing abilities. Luckily for her, BridgeWorks is based in Minnesnowta!