Case Study

Leading Industrial Footwear Manufacturer

For the past decade, trades and manufacturing have battled a severe labor shortage. An aging workforce combined with low Millennial and Gen Z interest in the field suggest the situation will only worsen in the future.
What We Did
  • Developed the Trades Ambassador program utilizing the Trades Hub (
  • Launched in Mpls-St. Paul on pilot basis in 2019-2020.
  • Rapidly becoming the leading skilled labor-shortage initiative in the state based on high school, technical school, workforce development, and corporate involvement.
  • Utilizing a generationally-relevant approach to deliver the message to Gen Z that trades and manufacturing careers are viable, valuable, and fulfilling.
  • Peer-to-peer network established in high schools.
  • Video-heavy website enabling career assessment, learning, and connection.
  • Job, career training, and scholarship boards allow for practical first steps to be taken.
  • National expansion planned.