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Navigate Multigenerational Workplaces

At the end of the day, the generations topic is just another way to approach marketing and talent management. While everyone is most certainly their own unique, autonomous individual, understanding trends across groups of people remains an effective step in connecting and engaging them.

In true Millennial fashion, Rachel grew up playing Nintendo 64 and wearing scrunchies.

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At BridgeWorks, we specialize in helping organizations recruit, retain, and engage each generation of talent. After working with thousands of clients over 20+ years, we’ve seen and felt generational collisions first-hand to custom-build actionable solutions that impact your bottom line.

Our Strategy

Whether your objectives are clear or need some decoding, our team of experts uses a cross-generational approach to solve complex issues.

Presentation themes, topics, & industries:
  • When Generations Connect
  • NextGen Series
  • Demystifying Millennial Management
  • Facilitating Knowledge Transfer
  • When Wealth Changes Hands
  • Selling and Marketing Across the Generations
Who we are

We help engineer happier and more fulfilling workplace cultures. Intellectual and inviting, we do everything with precision and passion so our clients can best realize their purpose.

GENPOP! Looking For a Fun and Engaging Event for Your Next Conference?
A New Generation of Carpenters

A regional carpenter’s union with a proud, longstanding membership was struggling to recruit and retain a younger demographic of members. Union leadership recognized that for the union to continue growing and thriving, it needed to reevaluate its strategy and understand how to best appeal to a new generation of members – without alienating its loyal base.

How does it work?

GenPOP! is an interactive entertainment show designed to energize and engage audiences of all ages and sizes. It’s a series of nostalgic, pop-culture-inspired games where the different generations in your organization compete for points and prizes. Beyond the games and competition, we go deeper with your audience and talk about strategies they can use to bridge generational challenges they might face in the workplace every day, from communication gaps to flexibility.

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Tell me more!

This show can last between 45–90 minutes. Part comedy, part trivia, it’s built to be just as entertaining for the people sitting back and watching as it is for those who are called on stage to participate. From The Beatles to the Backstreet Boys, All in the Family to Modern Family, GenPOP! will not only test how much you know about your own generation; it will challenge your knowledge of other generations as well.

Keynotes

Our keynotes educate on the who and why behind generations while providing actionable takeaways you can implement the very next day. Our speakers customize each presentation to your specific organizational needs, and they masterfully bring each generation’s perspective to life with research, insight, and humor.

Consulting

Whether your objectives are clear or need some decoding, our team of experts uses a cross-generational approach to solve complex issues, streamline business, and improve your bottom line. The BridgeWorks consulting model can be applied to any generational blind spot, from Millennial product placement to Baby Boomer knowledge transfer to Gen Z recruitment.

Training

We offer scalable solutions to train employees on understanding and wielding generational theory. Our flexible, easy-to-use training tools are designed to foster cross-generational understanding from within your organization, ultimately helping you better target your unique pain points on an ongoing basis.

Our Values
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GenPOP! is a fantastic fit for any conference or corporate event, because it...
Provides high-energy, laugh-out-loud, interactive entertainment
Frames the generations from a pop-culture perspective
Sneaks in generational education right along with all the laughs
Makes use of interactions, video clips, and games inspired by your favorite game shows
Takes you down memory lane: from The Beatles to Backstreet Boys, All in the Family to Modern Family.
Let's Solve Your Deeper Generational Issues. Contact BridgeWorks to learn more about how we can help your workforce take the next step.

Believe it or not, no one here “studied generations” before joining BridgeWorks.

The BridgeWorks consulting model can be applied to any generational blind spot.

Whether your objectives are clear or need some decoding, our team of experts uses a cross-generational approach to solve complex issues and bring balance, synergy and satisfaction to streamline business and, ultimately, increase your bottom line.

Focus Groups

Conducting focus groups to help a master-planned community better understand Millennial homebuyers.

Generational Portal

Developing a generational portal featuring a full suite of solutions that include videos, reports, infographics, one-sheets and training webcasts.

Onboarding

Running a virtual, global onboarding program for a tech company.

E-Learning Program

Customizing an educational generational eLearning program.

Baby Boomers

Exploring Baby Boomer life stage and health preferences to inform product development.

Gen X vs. Millennial

Gen X vs Millennial preferences towards home office products to inform marketing strategy.